Google is making its biggest consumer-AI move of the spring: on May 19 the company will retire the Fitbit name on its app, rebrand the experience as Google Health, and pull its Gemini-powered AI Health Coach out of public preview behind a $9.99-per-month subscription. The shift was confirmed in announcements earlier this week and is being detailed across follow-up coverage today.
A coach, not just a dashboard
Google Health Coach is built on Gemini and pitches itself as a single assistant that combines the roles of fitness trainer, sleep expert and wellness advisor. According to Google, the system personalizes plans during onboarding by asking about goals, daily routine, available equipment, injuries and lifestyle factors, then adapts in real time as users log workouts and meals. Inputs can be typed, dictated or uploaded as photos and files, and the coach can draw on fitness, sleep, nutrition, cycle-tracking and — with permission — medical record data.
The feature first appeared in a public preview in October 2025. The May 19 release marks its general availability and the first time it sits behind a paid tier.
Pricing and bundling
The coach is gated by a new Google Health Premium plan at $9.99 per month or $99 per year, which replaces Fitbit Premium. Google is also bundling Health Premium into its Google AI Pro and AI Ultra subscriptions at no extra cost — a clear nudge for existing AI subscribers and a way to amortize the coaching service across Google's broader AI stack.
App rebrand and a new screenless tracker
The redesigned Google Health app moves to a four-tab layout — Today, Fitness, Sleep and Health — and will roll out automatically starting May 19, with full availability reported by May 26. Google has also signaled support for Apple Health data sync, opening the door to iPhone users who do not own a Fitbit or Pixel Watch; non-Fitbit/Pixel users can install the app and will be notified when the coach becomes available to them.
Alongside the software, Google unveiled the Fitbit Air, a $99 screenless modular tracker aimed at users who want continuous data capture without a display. A Stephen Curry edition is being released alongside the launch.
Why it matters
The announcement reframes Fitbit as a data pipeline into Gemini rather than a standalone product line, and it puts Google in direct competition with Apple's health stack — particularly notable given the company's willingness to ingest Apple Health data. It also turns a previously free preview into a recurring subscription, signaling that Google sees personalized AI coaching as a durable consumer-AI revenue line rather than a feature giveaway. Expect Apple, Samsung and a wave of fitness-app incumbents to respond with their own paid AI-coach tiers in the coming months.
